lego movie
NOVEMBER PPE 2023
Monday 22nd January 2024
1. warner brothers
2. build up hype/promotion marketing
profit - cinemas make more money in the box office
awards - only nominated if in cinema first for release
3. learn more about the characters, more to play
released the video game first - different audiences interested and know the characters
video game - extends the life of the characters - longer to play
profit
4. promotes the movie, intro to characters voiceover
inter titles, release dates
action convention - explosions
Wednesday 14th September 2022
LO:
To understand the narrative and characters in the lego movie
different characters
superman
batman
wonder woman
green lantern
han solo
the green ninja
gandalf
dumble door
robinhood
chuebaka
different worlds
old west
Wednesday 21st September 2022
1. the story is about a lego man called 'emmet' who saves the world by using a lid to glue. emmet is a normal construction worker and on the way to saving the world he comes across many challanges like getting captured but he always breaks free
2. The main themes and messages of the film are to use your imagination and everything doesnt have to be one exact way , everyone is special in their own way
3.
Industry Research
LO: to research the process, companies and regulations behind the film industry
1. making it, advertising it , watching it
2. in media conglomerate, or a company that owns numerous companies involved in mass media enterprises, is something that not many people even know of, but it is crucial in understanding where your news is coming from
3. The film industry in the UK is regulated by the British Board of Film Classification (BBFC). The BBFC is responsible for classifying films that have a cinema and DVD release
4. universal
5. the Video Standards Council
6. pegi 7
7. The film was made by the Sydney-based digital-effects studio Animal Logic over the past two years for producers Warner Bros and Village Roadshow
8. phil lord, Chris miller
9. TT Fusion
10. Warner bros
11. The Advertising Standards Authority
Wednesday 28th September 2022
Regulation
1. classify products (normally by age rating)
2. ensures content of products meets acceptable standards
The BBFC give the lego movie a u rating because they dont use bad language and there is no blood or not much bad violence
1. it is important for film regulation to exsist because then no one in the audience can be offended by any of the content in the film and if there is content which will affect some viewers then the film regulation cuts it out
5. Warner Bros would be very keen for the film to get rated a u because then they have more people which can watch it so they make more money and also because the main theme is lego and a lot of children below 7 years old like lego
Vertical intergration
the 2 benefits of having a vertical integration are it helps the profits of the company and it helps the exposure of a brand or franchise. it helps the profits of the company because all of the profits from the individual parts go to the main company and not another company and it also helps the exposure of the brand or franchise because the company are doing most of the work so then there brand gets noticed more and more by different people who are watching the advertisements of the film or watching it in the cinema and seeing their brand on the poster boards
Wednesday 5th October 2022
Narrative Theory
LO: To explore the narrative and apply narrative theory to the lego movie.
postmodernism
The Lego Movie is a post modernistic film because it uses a pastiche and they make lord buisness like trump and when they say that starbucs coffe costs £10 it also chalanges genre convetions because there are so many different genres that you coukd call the Lego Movie like for example sci-fi, action adventure and fantasy
1. everything is normal when emmet is a construction worker
2. emmet finds wildstyle walking around the construction site at night
3. emmet finds out about everything that is happening with the master builders and lord business plans
4. emmet and the master builders stop lord business
5. everyone can build what they want
the hero = emmet
the villain = lord business
the donor = Vitruvius
the helper = Wyldstyle
the princess = the glue
the dispatcher = Vitruvius
the princess' father = Vitruvius
the false hero = Wyldstyle
Wednesday 12th October 2022
Target Audience
LO: To identify the target audience using demographics and psychographics
The Lego Movie appeals to every audience because for example for the kids there is lego and characters like Unikitty for the teenagers there is actors like Chris Pratt and Elizabeth banks which would appeal to teenagers and there is actors like Morgan Freeman and Will Ferret which would appeal to adults and also the Lego Movie will appeal to parents because there is also that nostalgic effect because they used to play with legos when they were children and it appeals to all genders by using female and male actors.
The Guardian
1. a big part to play in the building blocks of succes is that its about lego and lego is already a massive brand without the film so more people would go and watch the film because a lot of people have played with or know about lego
2. they brought in Phil Lord and Christopher miller so they can make a good film that all audiences would want to watch instead of a bad film that only children would watch
3. it makes the younger generation buy a lego movie dvd and then once they grow up they will feel a lot of nostalgia and probably show it to their children and then the cycle continues
Zesty
1. people got other cinema to feel emotions and the lego movie promotes that threw nostalgia and comedic forms
2. the lego movie makes us think and question ourselves and visit deep thoughts which are within us
3. it knows who would watch it, the kids or the players, the parents or the buyers and other adults the nostalgias The Lego Movie has used simple slap stick it appeals to kids cultural things for teens and nostalgia with good morals
The lego movie is a tent pole production because its target audience is everyone and with their profits they can fund the slightly more risky movies if they dont make profit
Febuary 9th 2024
Wednesday 19th October 2022
Marketing
LO: To explore marketing and promotion of The lego movie; link to the methods used to the target audience
Movie Promoting
adverts, film posters, video game, trailer, teasers, bilboards, actors talking about it, merchandise, social media, magazines, radio, tv, movie premier
synergy
1. 17 different lego world sets
2. sticker book and activity books
3. clothes
4. costumes
5. Plushes
6. 16 collectable mini figues (characters in the movie)
7. The lego movie video game
8. range of school suplies
McDonalds happy meal toys, they released a character poster every week in January 2014, they changed the lego movie website background, lego stores scheduled linked events, free accessory packs, video game, a website enabled fans to make lego versions of themselves
At 7.27pm on Sunday 9th February in the middle of dancing on ice five days before the movie was released itv broadcast a worlds first ad break made entirely out of lego
British heart foundation, confused.com, BT and premier inn all paid for the production costs of their adverts themselves because the lego movie will give their company more exposure.
The Lego movie was so successful because they did one thing different from any other film. They made a full add break of lego and popular advertising companies in the lego world this marketing was very successful because the lego movie won the award for the best lego movie of the year in 2014 and that is very unusual for a kids movie to win the best move of the year and nearly 6 million people saw this add break, the lego movie specifically chose these adverts because if an advert was not very popular then the audience might not recognise the advert and the add break would be a fail. The 4 companies all agreed to not pay the lego company because their ad will get a lot of recognition. They also released the movie in febuary 2014 because it would be half term for the kids
Wednesday 2nd November 2022
1. to advertise the lego movie more
2. to show who the trailer is made by
1. when emmet is watching the tv
2. president buisness gives the glue to people
3. emmet realises and is told he is the special one
4. the action at the end of the trailer
5. this is not shown in the trailer
1. To show a lot of action which makes the audience know its an action film and makes the trailer move fast which is good because kids are not that patient and because a trailer is made to excite people about the film
2. makes the audience know its an action film and makes the trailer move fast which is good because kids are not that patient
Camerawork :
1. to tell the audience who the main characters are and also to get people to watch it because of the actors
2. to show people the action in the action movie
3. the police were on the ground to show that the police are the bad guys in the movie
sound:
1. to tell the audience what is going on
2. they show its an action film
3. to further show its an action movie
editing:
1. the faster the cuts the more intense and action filled it is
2. the parents of the children
3. makes it more tense
mise-en-scene:
1. to show its an action adventure
2. bright colours which would appeal to kids
3. we can tell easily who the bad guys and the good guys are
Wednesday 9th November 2022
Explain how The Lego Movie trailer uses 2 elements of media language to target different audiences
One element in the lego movie trailer is editing, for example the inter titles say 'the top treat for half term' this appeals to the parents of the children so then they bring their children to the movies to watch the lego movie in the half term.
Another element in the lego movie trailer is mise-en-scene, an example of this is through the colour pallet of the trailer which would appeal to kids because there is a lot of bright bold colours and a lot of colours to look at which also links to fun and happieness so children would want to watch it because of that fun element that The Lego Movie poster explores.
Video game
LO: To explain how vertical integration benefits companies; to analyse using use & gratification theory
1. TT fusion
2. Warner Brothers
3. 7/02/2014
4. action adventure , adventure
5. Microsoft Windows, Nintendo 3DS, PlayStation 3, PlayStation 4, PlayStation Vita, Wii U, Xbox 360, and Xbox One and on 16 October 2014 for Mac OS X by Feral Interactive.
6. story mode, split screen, multiplayer
2. harry potter a half blood prince
3. sonic
4. iron man
5. assassins creed origins
Uses and gratifications
1. someone might want to follow the instructions or they might want to be creative and be a master builder
2. they get information from playing the game
3. by having fun while playing it
4. so you can go into school to talk to your mates about it the next day
in the trailer it shows social interaction because it cut to the kids playing with their friends and also in the trailer it shows entertainment because the children want to play more of the game and they are smiling which means they are having fun and are distracted from the world
Wednesday 16th November 2022
denotations:
man is black suit
a fire on the building
a building behind the man
cloudy , lots of smoke
Connotation:
the man looks evil because of the colour pallet on the poster
he doesn't look scared of the fire behind him so he might be used to it
the camera angle is a low angle shot which suggests he has a lot of power
the cloudiness and the fog suggests that the building is burning or breaking down
Context that the audience could bring
the man in that image is batman
the symbol on the building is his symbol
The Lego Movie video game is constructed to appeal to its target audience because there is a lot of people in this movie poster which gives a higher chance of the teenagers recognising some of them so then they play the video game which would make them want to go to the cinema. Also the colour pallet is very bright, bold and there is a lot of reds, yellows and blacks and that connotes to an action game which would appeal to the younger teens and also make them play the video game.
Moreover the wrench that Emmet is holding in his hand connotes creativity and links to the fact that he is a construction worker and he builds and creates new things. It also suggests that the wrench is the thing you are searching for in the video game also the police in the bottom left are in lack to show that they are the bad guys which suggests that the video game will have a lot of action and possibly a police chase which also would intice teenagers into playing the game. Lord business is the biggest character there and also he is looking down on everyone which might suggest that he is the bad guy in the game suggesting that he is the boss that you might have to defeat at the end of the game. they are all in a city and that also connotes to an action game also Vitruvius is holding a staff with a green gem at the end of it so maybe you also need to protect that or else the world will collapse.
Also the way that Emmet is dressed creates the idea of creativity because he looks like an ordinary construction worker with all of these well known super hero's behind him also a lot of people will play the video game because it was released a week before the movie was released so they might be so excited about it that they play the video game to get spoilers of the film.
Wednesday 23rd November 2022
In the LM poster, there is an image of Batman as one of the main characters in the foreground, beside Emmet and Green Lantern. This character would appeal to the teenagers part of the target audience. This is because the character Batman is holding a weapon which would link to an action film, also Batman is a well known action superhero which many teens would know who Batman is.
Wednesday 7th December 2022
Representation
LO: To analyse the representations throughout the lego movie promotional campaign
1. bob: he is a man who is english and straight and not disabled
2. eugene: is as non-binary and is gay and is an african american
3.
4.
5.
Age is represented in the poster campaign of The Lego Movie through the 2 characters Vitruvius and lord business because they are older then the rest of the characters and they are both wise meaning that this supports the stereotype of old people. Also in The Lego Movie poster campaign Bennie the spaceman is there to entertain children because his facial expressions show that he is like a child and it also gives the adults watching The Lego Movie would remember him because when they were a child in the 80s playing with lego.
Wednesday 4th January 2023
Put it all together
LO: To explore exam style questions and how to answer them effectively
In the uk who regulates:
Film: BBFC
Tv and radio: OFCOM
Advertising: ASA
Magazines and newspapers: IPSO
V
ideo games: GRA
Wednesday 18th January 2023
Dirt:
for question 6 i need to revise the factual information and the terminology linked to this unit
question 7 vertical integration is production distribution and exhibition for a film
question 8 i need to be more specific gender
question 9 write more , 2 or more with detailed and relevant Answers with clear points
question 8
The Lego Movie promotional campaign targeted a range of audiences children being one of them. Warner bros choose to make the posters bright and colourful so it will catch the eye of a child and they will want to watch it because bright bold colours links to fun because most children products are bright and colourful. Warner bros also added characters like Batman, the green lantern, wonder woman which are all movies that the child might have watched before and then that makes them want to watch the movie and beg their parents.
Another audience that Warner bros targeted are the teenagers. They did this by making the posters and film a sci-fi / action adventure. This would appeal to the male teenagers because a lot of male teenagers go to the cinema and the most popular genres for male teenagers to watch is action adventure/sci-fi. They also target the female teenagers by adding characters in the movie like wonder woman and wyldstyle which are both challenging the (stereotypes of females) to appeal to the female audience.
The Lego Movie also targeted the adults because of the inter contextual language for example in the movie poster it says "the story of a nobody who saved everybody" this would appeal to the adults because if they have children it will teach their children valuable lessons like use your imagination and you can be whatever you want if you use your imagination also their children will be begging them to go and watch it so it will be a nice half term treat for them because warner bros released The Lego Movie at the perfect time so then the children would be off school and therefore will have time to watch it. another way that Warner brothers targeted the older audience is the fact that they added characters like Morgan Freeman and Will Ferrel because the older generation will recognise them from other movies that they have been in and they will want to watch them because they like them as actors.
Monday 4th December 2023
Do now
1. film - BBFC
2. TV and radio - OFCOM
3. advertising - ASA
4. magazines and newspapers - IPSO
5. videogames - VIDEO STANDARDS COUNCIL
target audience = family
1. kids
2. teens
3. parents
uses and gratifications - audience
personal identity - identify with that character in the movie
information - information for lego lovers
entertainment - escaping the real world
social interaction - talk with your friends
intertextuality = batman
stereotypes
emmet- young , fun, silly
lord buisness - boring, old , serious
video game -
p- choosing what characters you want to be
i- information about the game - more info about characters
e- kids playing the game are having fun, loads of stuff to do
s- kids playing with their friends
ad break
british heart foundation
confused.com
BT
premier inn
lego movie trailer
inbetween every ad is characters
synergy - an advertisement on television might be more persuasive than its print counterpart in convincing the consumer to purchase the product or service.
Horizontal integration - Horizontal integration is an expansion strategy that involves the acquisition of another company in the same business line. Vertical integration is an expansion strategy where a company takes control over one or more stages in the production or distribution of its products.
tent pole production - a big-budget movie whose earnings are expected to compensate the studio for its less profitable movies
Excellent notes Dylan - you clearly understand the target audience, its appeal & the industry elements.
ReplyDeleteTHEORY & AUDIENCE: good notes
ReplyDeleteMARKETING CAMPAIGN: clearly understood
VIDEO GAME Q: good detailed response
GAME COVER ANALYSIS:
WWW: you identified three different elements and explained their appeal
EBI: give examples of the recognisable characters
POSTER ANALYSIS [10]: excellent!
WWW:you've correctly explained three elements and their appeal
EBI: please use capital letters for names!